Official Website Dr. Aryaty Alwie | UNIVERSITI PUTRA MALAYSIA BINTULU SARAWAK CAMPUS
» Official Website Dr. Aryaty Alwie

Official Website Dr. Aryaty Alwie



Aryaty Binti Alwie (Dr.)

SENIOR LECTURER
Dip. In AgriBusiness (UPM), Bac. Sc. Agribusiness (UPM), MSc (Marketing), PhD. (Marketing) (UPM)
Field of Expertise : Marketing, Customer Relationship Marketing
Tel. : +6086-855324
Email: aryaty@upm.edu.my 
ORCID: http://orcid.org/0000-0001-7740-3674
Google Scholar: ARYATY BINTI ALWIE / BTU

Current Research Interest

  1. Marketing
  2. Services Marketing
  3. Customer Relationship Marketing
  4. Relationship Quality


Selected Publications

Journal

  1. J. Bojei and A. Alwie (2010). The Influence of Relationship Quality on Loyalty in Service Sector. International Journal of Economics and Management, 4(1), 81-100.
    2. J. Bojei, S.N.A. Tuah, A. Alwie, and M. Ahmad (2010). Local vs. Foreign Made: Are Malaysians Ethnocentric? IUP Journal of Marketing Management, 9(3), 6-24.


Proceeding

  1. A. Alwie and J. Bojei (2008). The Service Type Differences on the Role of Interpersonal and Organiational Levels on Loyalty. In Kler, B.K., Lim T.S., Beatrice Lim F. Y., Rasid M., and Evan Lau, P.H. (ed), The 3rd International Borneo Business Conference 2008:  vol. 2. Global Changes: Corporate Responsibility (pp. 93-102). Kota Kinabalu: Universiti Malaysia Sabah & Universiti Malaysia Sarawak.
  2. A. Alwie, and J. Bojei (2007). The influence of Communication and Closeness on Relationship Quality and Loyalty.In Hui, J.K.S. and Hashim, S. (ed), Asia Pacific Marketing Conference 2007: Creative Marketing in Asia Pacific: Issues and Challenges (Relationship Marketing, pp.7-19). Kuching: Universiti Malaysia Sarawak.
  3. A. Alwie and S.M. Sidin (2005). The Antecedents of Relationship Quality and it effects on Customer Loyalty in Consumer Services. In De Run, E.C., Evan Lau P.H., Raja Mazhatul Y.S., and M. Nazarudin S. (ed), Asia Pacific Marketing Conference 2005: Integrating Theory with Practice (pp.38-42). Kuching: Universiti Malaysia Sarawak.
  4. J. Bojei and A. Alwie (2003). The Roles of Brand Belief on Brand Attitude: The Case of Mobile Phone Industry. In R. Ramayah et. al., (ed), Proceeding of The Fifth Asian Academy of Management Conference 2003, Vol. 2 (pp.559-568). Kuantan, Malaysia: Asian Academy of Management.
  5. J. Bojei and A. Alwie (2002). Does Attitude toward the Advertisements and Brand Beliefs influence Brand Attitude: Comparisons between Corporate and Product Advertisements. In A. Azali et. al, (ed.). Proceeding of Asia Pacific Economics and Business Conference 2002, Vol. 1 (pp.304-310). Kuching, Malaysia: Universiti Putra Malaysia.
  6. J. Bojei, and A. Alwie (2006). Relationship Quality: As a Tool for Assessing Relationship Marketing. Paper presented in Seminar FEP 2006, Faculty of Economics and Management. Corus Paradise Hotel, Port Dickson, Negeri Sembilan, 14 – 15 Dec 2006.
  7. J. Bojei, S.N.A. Tuah, and A. Alwie (2005). An Empirical Investigation on Consumer Ethnocentrism influences on Attitude toward Foreign Products in Malaysia. Paper presented in Seminar FEP 2005, Faculty of Economics and Management. The Palace of Golden Horses Hotel, Sri Kembangan, Selangor, 30 Nov – 1 Dec 2005.
  8. J. Bojei, C.L. Na and A. Alwie (2004). Factors Influencing the College Choice Decision of Graduate Students in Malaysia. Paper presented in Asia Pacific Economics and Business Conference 2004. City Bayview Hotel, Penang, 7-9 Oct, 2004.
  9. J. Bojei, N. Arumugam, A. Alwie, and R. Saleh, (2004). Consumers’ Perceptions and Expectations on Service Quality of Selected Fast Food Restaurants. Paper presented in Asia Pacific Economics and Business Conference 2004. City Bayview Hotel, Penang, 7-9 Oct, 2004.
  10. J. Bojei and A. Alwie (2001). An Empirical Investigation on the Effects of Advertisement and Brand Beliefs toward Brand Attitude: The Case of the Mobile Phone Industry. Paper presented in Seminar FEP 2001, Faculty of Economics and Management. Kuantan, Pahang, 1 – 5 Oct 2001.

Updated:: 04/03/2024 [wazien] Updated:: 21/09/2020 [lanz]

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